Brief:

"Oliv is a sleek olive oil brand bringing minimal design, Mediterranean roots, and modern lifestyle appeal into every day kitchens"

About this design:

Oliv's branding features an original hand-drawn font for the logotype and an icon. The "o" in Oliv is not just an olive, but also mimics the design of the Evil Eye -- an age-old symbol across many Mediterranean cultures. The tile pattern is inspired by traditional Greek tiles. I designed the color palette to reflect the colors used in the Evil Eye and to stand out against competitors in store who mostly use green packaging.